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Elf Beauty is entering haircare with a six-product line priced at $10 or below, using TikTok Shop...
Read MoreEarly 2026 is already separating durable DTC leaders from short-term viral breakouts, and the...
Read MoreTikTok Shop is no longer just an experimental sales channel for beauty brands. In 2025, it has...
Read MoreSol de Janeiro’s social playbook shows how beauty brands are adapting to a fragmented content...
Dry shampoo brand, Batiste moved unusually fast to turn a creator’s viral TikTok into a...
Dupe fragrances have moved from a niche DTC trend to a major retail and cultural force, driven by...
Gen Z is reshaping spending by cutting back on everyday essentials to fund premium purchases in...
Sally Beauty has officially launched on TikTok Shop, expanding its social commerce presence as part...
Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...
Beauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...
Every Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...
Niche fragrance brand Matiere Premiere is scaling rapidly as the luxury perfume market expands....
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