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Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...
Read MoreBeauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...
Read MoreEvery Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...
Read MoreAfter years of minimalist makeup, beauty is shifting back toward expressive looks in 2026, driven...
Gen Alpha has moved from trend followers to active beauty consumers, pushing brands and retailers...
Brands at NRF highlighted how TikTok Shop can unlock massive demand. Here's what you need to know...
Pacsun is expanding beyond traditional retail apps with a community-driven platform that blends...
UPS’ Happy Returns is testing AI tools to curb a growing form of returns fraud as post-holiday...
Rare Beauty is expanding beyond its original retail footprint with a major new partnership at Ulta...
Health tracker rings are booming, and fine jewelry brands are tapping into the trend with...
Pandora is using AI agents to handle holiday demand while protecting margins and elevating digital...
Lululemon is accelerating its international expansion as it works to offset slowing growth in North...
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