Rhino USA is building a content factory after achieving TikTok Shop success. Here's what you need to know:
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Rhino USA is building RhinoWorld, an 182-acre content factory outside Austin, Texas, for TikTok Shop content, product testing, creator hosting, and live commerce production.
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Rhino USA has generated more than eight figures in TikTok Shop revenue since joining the platform in October 2023, while the overall company now makes nine figures in annual revenue and has quadrupled sales in the last three years.
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The company has more than 300 products across towing, camping, boating and overlanding gear, with retail distribution through Walmart, Sam’s Club and AutoZone.
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Charm.io data showed beauty and personal care led TikTok Shop U.S. sales in 2025 with about 19% share and $2.7 billion in sales, while womenswear ranked second with 12.5% share and $1.8 billion, making Rhino USA’s success in the automotive category stand out.
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Charm.io data shows that Rhino USA ranked as U.S. TikTok Shop’s top seller in the automotive and motorcycle category and has consistently been among the top 100 sellers on TikTok Shop across all categories, with hundreds of thousands of units sold.
The Data Behind Rhino USA
Rhino USA shows that TikTok is not just for beauty brands. Many brands can succeed on the platform with the right content strategy. See data on Rhino's DTC website and TikTok Shop sales below.
Rhino USA: DTC Stats
Charm Growth Score: 87.19
Charm Success Score: 99.13
Fastest-Growing Channel: TikTok
Rhino USA is a family-owned American brand that designs and distributes powersports accessories for Jeeps, 4x4s, UTVs, motorcycles and other outdoor vehicles. Its product line is backed by a lifetime guarantee and customer support.
Rhino USA: TikTok Shop Stats
Charm data shows the Rhino USA sales on U.S. TikTok Shop from January 1, 2026, through May 31, 2026.
$3.1M
Total shop sales
The brand's top-selling month of 2026 so far was March, when Rhino USA reached $896.3K.
$813.3K
Sales of their top product
Their top-selling product during this time period was the Rhino USA Retractable Ratchet Straps.
144.2M
Total video views
Their top video by revenue in the last 30 days was by the creator @trending_ttok and generated $48.1K in revenue and 4.6M views.
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