TikTok Made Banana Lattes Go Viral: Now a $500 Million Brand Bets Big

Califia Farms is moving quickly to turn the viral banana latte trend into a major retail growth opportunity. Here's what you need to know:

• Califia Farms, which exceeded $500 million in annual revenue last year, is launching a banana creme almond milk latte and banana creme coffee creamer priced at $6.49 each.

• TikTok searches for banana bread lattes increased 36% year over year, while searches for banana matcha lattes rose 78% over the past 12 months.

• CMO Suzanne Ginestro and her 30-person team also identified growing banana demand through Califia Farms’ network of 15,000 coffee shops.

• Califia Farms developed the banana products in six months, compared with its usual 9 to 12 months, to launch before the social media trend lost momentum.

• The banana creamer will enter about 7,000 stores, including Walmart, Kroger, Albertsons, Whole Foods, Sprouts, and Publix, while the ready-to-drink latte will reach about 4,000 stores.

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The Data Behind Califia Farms

Califia Farms is a beverage brand that makes plant-based drinks, including oat milk, almond milk, coffee creamers, barista blends, coffees, and teas.

Califia Farms: DTC Stats

Charm Growth Score: 78.45 
Charm Success Score: 99.04 
Fastest-Growing Channel: Facebook 

Califia Farms is recognized for offering dairy-free beverage options designed for different routines, from preparing coffee at home to adding plant-based alternatives to meals and recipes.

Growing Latte Trends on TikTok Shop

We dove into latte-related hashtags growing in views among product videos on TikTok Shop in the food and beverage category from June 2025 through June 2026

#proteinlatte
3.3M Total Views

Protein lattes are gaining popularity as consumers look for simple ways to combine their daily coffee with added protein, blending convenience, wellness, and functional nutrition into one drink.

#bananabreadlatte
2.8M Total Views

Banana bread lattes are trending as consumers embrace nostalgic, bakery-inspired coffee flavors that recreate comforting homemade treats in beverage form.

#cookiebutterlatte
423K Total Views

Cookie butter lattes are growing in popularity by tapping into demand for indulgent, dessert-inspired coffee drinks that offer rich, sweet flavors.

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