TikTok Shop’s U.S. beauty business reached nearly $1 billion for a second consecutive quarter, fueled by rapid category growth, K-beauty leaders and solution-driven products. Here's what you need to know:
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TikTok Shop generated $980 million in Q2 beauty GMV, according to Charm.io, up 82% year over year and 6% from Q1. June beauty sales reached $330 million, while total U.S. TikTok Shop sales exceeded $2 billion, up 85% year over year.
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Medicube became the top TikTok Shop beauty brand with $62.8 million in Q2 GMV, followed by Dr. Melaxin at $38.8 million, Tarte at $24.3 million and Based Bodyworks at $15.9 million.
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Charm.io ranked skincare as the largest beauty category, generating $844.1 million in the 12 months ending June, up 123%.
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Makeup reached $721.3 million, fragrance generated $501.4 million, and haircare produced $401.1 million, up 118%.
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Three of the five top-selling products were skincare sets, including ingredients like PDRN, collagen, and NAD+.
The TikTok Beauty Trends of Q2 2026
Beauty is the top-selling category on TikTok Shop. Want to know which shops, trends, products, and creators drove nearly $1 billion in sales last quarter?
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