Cool Is the New Hot: How Cooling Tools Became Summer's Must-Have Accessory

Cooling tools are evolving from practical heat-relief products into stylish accessories, driven by extreme temperatures, bold designs and influencer partnerships. Here's what you need to know:

• Extreme heat is expanding demand. New York City reached 100°F this summer, 2025 was the third-hottest year since 1850, and the number of U.S. heat waves per year has doubled since the 1980s.

• Megababe’s reusable Coldies cooling patches sold out within one week of their August launch, creating a 6,000-person waitlist. The brand also partnered with Cocolab during the University of Georgia’s Rush Week.

• Blueair is marketing its $59.99 AlwaysCool fan through fashion and wellness. Sage green became its best-selling color, while tennis stars Jessica Pegula and Tommy Paul joined as brand ambassadors.

• Premium brands are making portable fans more stylish. Dyson promoted its $99.99 Hushjet Mini with Mina Ceran, while JisuLife sells a $69.99 mini fan and SharkNinja offers its colorful ChillPill for $149.99.

• Consumer interest is surging. r/PortableFans views rose 2,075.8% year over year, Pinterest searches increased 64% for mini handheld fans, 55% for neck fans, 98% for “hand fan aesthetic” and 145% for traditional hand fans.

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Brands Venturing into the Cooling Accessories Category

Blueair

Blueair makes air purifiers and portable fans that support cleaner air and more comfortable spaces.

DTC Stats

Charm Growth Score: 87.35
Charm Success Score: 99.55
Fastest-Growing Channel: Resellers (101 unique online resellers)

TikTok Shop Stats

U.S. TikTok Shop sales March 1, 2026 - August 31, 2026

Total Revenue: $375.2K
Total Items Sold: 2.1K
Total Video Views: 8.5M
Top Product: Blueair Blue Pure 311i Max Smart WiFi Air Purifier ($87.9K)

Dyson

Dyson develops home and personal-care technology, including vacuums, hair tools, air purifiers, humidifiers, hand dryers, fans and lighting solutions.

DTC Stats

Charm Growth Score: 83.25
Charm Success Score: 82.49
Fastest-Growing Channel: Facebook (50.8M Followers)

TikTok Shop Stats

U.S. TikTok Shop sales March 1, 2026 - August 31, 2026

Total Revenue: $11.4K
Total Items Sold: 71
Total Video Views: 1.3M
Top Product: Dyson Airstrait™ straightener ($2.4K)

JisuLife

JisuLife develops portable cooling products, including handheld, neck, desk and clip-on fans, serving more than 40 million customers across the world.

DTC Stats

Charm Growth Score: 77.94
Charm Success Score: 99.7
Fastest-Growing Channel: Resellers (149 unique online resellers)

TikTok Shop Stats

U.S. TikTok Shop sales March 1, 2026 - August 31, 2026

Total Revenue: $787.6K
Total Items Sold: 14.5K
Total Video Views: 21.8M
Top Product: JISULIFE Life9s Chrome Portable Handheld Fan ($155.1K)

Megababe

Founded by Katie Sturino in 2017, Megababe makes personal care products for common body concerns, including thigh chafing, daily sweat and body odors.

DTC Stats

Charm Growth Score: 73.77
Charm Success Score: 99.27
Fastest-Growing Channel: Instagram (215.7K Followers)

TikTok Shop Stats

U.S. TikTok Shop sales March 1, 2026 - August 31, 2026

Total Revenue: $214.2K
Total Items Sold: 9.8K
Total Video Views: 11.2M
Top Product: Megababe Body Dust Powder & Dust Puff Applicator Set ($106.6K)

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