Bogg is a TikTok-viral bag brand that is expanding its retail distribution and pushing toward another high-revenue year. Here's what you need to know:
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Bogg is entering six new retailers, including Urban Outfitters, Anthropologie, The Container Store, and Tillys, bringing its U.S. footprint to more than 7,000 locations.
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The brand has reached $400 million in lifetime sales and is on track to beat its 2025 revenue record of $140 million, according to founder Kim Vaccarella.
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Bogg added nearly 200 new retail doors in the past year, and 40% of sales now come from retail partners while 60% come from DTC and Amazon.
- The brand is tailoring assortments to align with the unique shopper preferences at each of the retailer locations.
Bogg is stepping up its marketing efforts and investing more money into paid marketing on social channels, including TikTok and Instagram.
The Data Behind Bogg
Bogg is a tote bag brand designed for everyday adventures, with durable, washable bags made for beach days, travel, outdoor activities, and family outings.
Bogg: DTC Stats
Charm Growth Score: 80.88
Charm Success Score: 99.56
Fastest-Growing Channel: Social Ads (+84 unique social ads in the last month for a total of 852 unique ads running last month)
Bogg is known for its patented upright design, sturdy build, and easy-to-clean materials, with totes made to resist leaks, tipping, and everyday wear.
Bogg: TikTok Shop Stats
Charm data shows Bogg's U.S. TikTok Shop data between January 2026 and June 2026.
$654.2K
Total shop sales
Their top-selling month during this time period was June 2026, when the brand drove $142.4K in sales during the month alone.
$216.0K
Sales of their top product
Their top-selling product during this time period was the Cosmetic Bag for Toiletries and Makeup - Boggs N' Ends.
9.4M
Total video views
Their top video by revenue was by the creator @hickersonfarms2 and generated $34.3K in revenue and 926.0K views.
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