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Elf Beauty is entering haircare with a six-product line priced at $10 or below, using TikTok Shop...
Read MoreEarly 2026 is already separating durable DTC leaders from short-term viral breakouts, and the...
Read MoreTikTok Shop is no longer just an experimental sales channel for beauty brands. In 2025, it has...
Read MoreSolid perfumes are gaining momentum as brands position them as intimate, affordable alternatives to...
Chubbies has launched a new stand-alone women’s swimwear brand, Cheekies. Here's what you need to...
Sally Beauty is expanding into value-driven fragrances, instant delivery, and store redesigns to...
After Kylie Jenner’s TikTok mention, Foodology saw surging Amazon and TikTok Shop sales, proving...
J.C. Penney is expanding its home category through new and existing partnerships as it looks to...
After years of minimalist makeup, beauty is shifting back toward expressive looks in 2026, driven...
Gen Alpha has moved from trend followers to active beauty consumers, pushing brands and retailers...
Brands at NRF highlighted how TikTok Shop can unlock massive demand. Here's what you need to know...
Pacsun is expanding beyond traditional retail apps with a community-driven platform that blends...
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
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