How Amorepacific’s Top Brands Are Taking Over U.S. TikTok Shop

Amorepacific is accelerating its North American expansion by using Amazon for testing and Sephora...

TikTok Shop Is Winning Over Major Brands: Top Brands to Watch

TikTok Shop is gaining credibility with major brands as its social commerce share and sales volume...

Three Shoe Brands Turn TikTok Shop Buzz Into Nearly $100M Sales

TikTok Shop’s U.S. footwear sales were led by Crocs, Hey Dude, and QVC, which together generated...

How Affiliates Drove $1M for Portland Leather Goods

Portland Leather Goods used an aggressive affiliate push on TikTok Shop to turn a quiet launch into...

How TikTok Saved Behave and Helped Launch It at Target

Behave used TikTok Shop as a last-chance growth engine, turning near-bankruptcy into viral sales...

How Sol de Janeiro Is Rethinking Influence in a Fragmented Social Landscape

Sol de Janeiro’s social playbook shows how beauty brands are adapting to a fragmented content...

How Social Momentum Is Shaping Haircare on TikTok Shop

Dry shampoo brand, Batiste moved unusually fast to turn a creator’s viral TikTok into a...

Dupe Fragrance Has Hit the Mainstream: The Data Behind the Trend

Dupe fragrances have moved from a niche DTC trend to a major retail and cultural force, driven by...

Gen Z Spending Trends: Beauty and Wellness Lead New Splurge Categories

Gen Z is reshaping spending by cutting back on everyday essentials to fund premium purchases in...