TikTok Shop’s top 10 beauty livestream sellers generated over $83 million in first-half sales, according to Charm.io. K-beauty brands led the ranking. Here's what you need to know:
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Medicube led with $19.4 million, followed by Dr. Melaxin ($13.3 million), Tarte ($10.2 million), Based Bodyworks ($8.7 million), and FragranceNet ($5.8 million). Together, they generated $57.4 million. The top four sellers also led beauty advertising spend.
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Ulta’s TikTok storefront surpassed 100 million impressions and hosted Ice Spice’s fragrance launch.
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Sephora launched with a livestream by POV Beauty founder Mikayla Nogueira. Their TikTok Shop storefront sold nearly 2,300 products by September 23, and their Sephora Drop Shop strategy centers on planning exclusive monthly livestream drops.
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EMARKETER projects U.S. livestream retail sales will grow 35% to $19.8 billion this year.
Top Beauty Brands in TikTok Shop Livestream Sales
See Charm.io data on the leading beauty brands by U.S. TikTok Shop livestream revenue below. This analysis covers sales generated from January through June 2026.
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