Redefining Trending: Why Retailers Need a Better Way to Read TikTok
Aug 12, 2025
Everyone talks about what’s “trending on TikTok.” Most of it is noise.
DTC News and Insights
Get news and insights on the DTC ecommerce landscape straight to your inbox.
-
- TikTok Shop
Why elf Is Launching Haircare: The Data Behind Their Beauty Brands
Elf Beauty is entering haircare with a six-product line priced at $10 or below, using TikTok Shop...
Read More -
- DTC Trends & Fast-Growing Brands
The 12 Fastest-Growing DTC Brands Defining Ecommerce Growth in Early 2026
Early 2026 is already separating durable DTC leaders from short-term viral breakouts, and the...
Read More -
- TikTok Shop
Why TikTok Shop Is Reshaping the Beauty Industry for Both Beauty Giants and Emerging Brands
TikTok Shop is no longer just an experimental sales channel for beauty brands. In 2025, it has...
Read More
Posts about
Retail Insights
TikTok and QVC team up for star-studded Super Brand Day in LA
May 22, 2025
QVC is leaning into a 24/7 social commerce strategy via TikTok Shop, aiming to modernize its image,...
How Retailers Can Improve Customer Engagement and Loyalty Using Charm: A Data-Driven Approach
Apr 8, 2025
Customer expectations have shifted and according to a recent study, 65% of retail decision-makers...
Understanding the Investment Due Diligence Process in Venture Capital
Mar 25, 2025
Investment due diligence is a structured evaluation process that helps investors assess risks and...
Investment Due Diligence: What You Need to Know
Mar 25, 2025
Investment due diligence is the process investors use to review an investment before putting money...
Your Guide to Deal Sourcing: Process, Strategies, and Tools
Mar 25, 2025
Deal sourcing is the structured approach investment firms use to discover and secure high-potential...
Product Assortment Strategy: A Guide to Smarter Inventory Decisions
Mar 7, 2025
Product assortment strategy refers to how businesses decide what products to offer, how many...
The Top 15 TikTok Shops In The Beauty Industry
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
Read The Report
Get ecommerce trends and insights straight to your inbox
Let's Get Started
Join the top companies around the world that are using Charm to close deals.