TikTok Shop food and beverage sales are being driven by products that creators can show, prepare, or taste on camera. Here's what you need to know:
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Candy ($57.3 million), tea ($47.4 million) and sports/energy drinks ($41.3 million) led food and beverage subcategory sales from August 2025 to July 2026.
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Crystal candy drew 33.9 million TikTok views in August. Its gem-like look and crunch make it popular for unboxings, taste tests, and ASMR videos.
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Matcha latte videos focused on color and texture attracted 9.4 million views in August. Charm.io also saw rising interest in ceremonial and Uji matcha.
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Nootropics content reached 4.9 million views in August. Energy drink videos emphasized natural caffeine, low sugar, taste, and affordable bundles.
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Charm.io CEO Alex Nisenzon notes that as more consumers discover products through social content, brands should think about how a product will appear on camera, as distinctive visuals, sounds, and preparation steps give shoppers a reason to buy. They should also consider bundles, exclusive flavors, or limited-time offers to drive shoppers to convert.
Discover Rising Food & Beverage Trends on TikTok Shop
Download the free report below to get in-depth data and insights on rising food and beverage trends on TikTok Shop right now.
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Top-Selling Food and Beverage Brands on TikTok Shop
Charm data below highlights the top brands in the food and beverage category based on U.S. TikTok Shop sales from January 2026 through August 2026.
El Ranchito Jerky
Total Revenue: $9.9M
Total Items Sold: 618.5K
Total Video Views: 510.1M
Top Product: Spicy Red Jerky ($3.0M)
ShopFlavCity
Total Revenue: $8.2M
Total Items Sold: 176.7K
Total Video Views:152.9M
Top Product: Banana Bread Protein Smoothie ($1.2M)
Caffeine, Candles, & Chaos
Total Revenue: $7.8M
Total Items Sold: 2.7M
Total Video Views: 97.0M
Top Product: Loaded Tea Hydration Powder Mix ($2.5M)
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