The Charm Team

Re-Calvin: Calvin Klein’s New Take on Circular Fashion

Calvin Klein has introduced a new takeback initiative aimed at making circular fashion more...

Mammoth Brands Adds Coterie to Its DTC Lineup

Mammoth Brands has acquired DTC baby care brand Coterie in a strategic move to grow its personal...

Pure Daily Care’s TikTok-First Formula for Growth

Pure Daily Care is leaning heavily into TikTok Shop as a growth channel, designing products,...

Using Charm's TikTok Shop Analytics to Discover Emerging Brands

The TikTok Shop is moving fast. New brands go viral overnight. Trends change by the hour. If you're...

How Avacraft Streamlined Supply Chains with Amazon Services

Premium cookware brand Avacraft has overhauled its logistics by adopting Amazon’s end-to-end supply...

Gymshark Expands U.S. Presence with First Two Flagship Stores

British activewear brand Gymshark is deepening its U.S. footprint with the launch of two flagship...

Kate Somerville Finds New Home Under Rare Beauty Brands

Unilever has sold premium skincare brand Kate Somerville to Rare Beauty Brands, signaling a...

Holiday Sales Strategy That Works: Insights from Real Data

What if a few optimizations could double your sales this Black Friday and Cyber Monday?

Top Beauty Brands Lead TikTok Shop in 2025: $1.4B in Sales and Counting

If there’s one category defining TikTok Shop’s explosive growth in 2025, it’s Beauty. With $1.4...