Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...
Read MoreBeauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...
Read MoreEvery Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...
Read MoreSmall retailers are entering the holiday season under tariff pressure that is shrinking margins,...
Fashion brands are rolling out new mobile apps in 2025 even as overall app installs decline....
Skims is accelerating its shift toward global retail expansion after securing major new funding....
TikTok Shop is shifting away from its bargain-bin image as average prices rise across major...
PRIME by Logan Paul & KSI is more than a social media sensation, it’s a case study in how digital...
OAM Skin, short for “On A Mission”, is Ciara’s vision of what modern skincare should look like:...
The Outset, co-founded by Scarlett Johansson, takes a refreshingly simple approach in a skincare...
Launched in 2021, About-Face Beauty isn’t your typical celebrity makeup brand. Backed by Halsey,...
Kylie Cosmetics sold lip kits and proved that a celebrity could quickly build a billion-dollar...
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