The Charm Team

Rare Beauty Launches at Ulta in Major Retail Expansion

Rare Beauty is expanding beyond its original retail footprint with a major new partnership at Ulta...

Trend Alert: Smart Ring Jewelry as Tech Ring Jackets Gain Popularity

Health tracker rings are booming, and fine jewelry brands are tapping into the trend with...

Pandora’s Strategic Bet on AI Agents for Scalable Holiday Commerce

Pandora is using AI agents to handle holiday demand while protecting margins and elevating digital...

Lululemon’s 2026 Market Expansion: Entering Six New Global Markets

Lululemon is accelerating its international expansion as it works to offset slowing growth in North...

TikTok Shop’s Luxury Resale: Entering the Era of High-Value Commerce

TikTok Shop is pushing into high-value luxury resale as social commerce accelerates and younger...

Marimekko’s App-Led Loyalty: The DTC Data Behind the Brand

Marimekko launched its first mobile app to deepen loyalty by prioritizing culture, archives, and...

Apparel Sales Recovery Despite Tariffs: Featuring DTC Brand Standouts

Apparel sales showed unexpected strength in 2025 despite tariffs, higher prices, and consumer...

The Beauty Industry in 2025: Market Shifts and Turnarounds

In 2025, the beauty industry entered a new chapter, driven by bold deals, rapid channel shifts, and...

TikTok Shop Narrows USPS Shipping Access for Marketplace Sellers

TikTok Shop is tightening its control over fulfillment by changing how sellers access USPS...