The Charm Team

How TikTok Saved Behave and Helped Launch It at Target

Behave used TikTok Shop as a last-chance growth engine, turning near-bankruptcy into viral sales...

How Sol de Janeiro Is Rethinking Influence in a Fragmented Social Landscape

Sol de Janeiro’s social playbook shows how beauty brands are adapting to a fragmented content...

How Social Momentum Is Shaping Haircare on TikTok Shop

Dry shampoo brand, Batiste moved unusually fast to turn a creator’s viral TikTok into a...

Dupe Fragrance Has Hit the Mainstream: The Data Behind the Trend

Dupe fragrances have moved from a niche DTC trend to a major retail and cultural force, driven by...

Gen Z Spending Trends: Beauty and Wellness Lead New Splurge Categories

Gen Z is reshaping spending by cutting back on everyday essentials to fund premium purchases in...

Sally Beauty Enters TikTok Shop: A New Move in Beauty Ecommerce

Sally Beauty has officially launched on TikTok Shop, expanding its social commerce presence as part...

Are Athletes the New Beauty Influencers? Clinique Thinks So

Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...

How Evereden Is Partnering With Gen Alpha Creators Through Equity Deals

Beauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...

Every Man Jack Strategy: Competing in the Growing Men’s Personal Care Market

Every Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...