Consumers are growing more comfortable making expensive purchases on TikTok Shop, buying everything from LED face masks to above-ground pools. Here's what you need to know:
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TikTok Shop is increasingly gaining consumer trust and moving beyond a platform for impulse purchases. The launch of bigger brands on TikTok Shop, including Skims and Pacsun, has also added credibility to the marketplace.
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In the year since launching on TikTok Shop, Mellow Sleep earned 50,000+ reviews from organic creators and 20,000+ five-star customer reviews, with its $50 pillow and $85+ comforter leading their categories.
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One Mellow Sleep creator grew monthly GMV from $80,000 to $1.5 million in 10 months, showing the sales potential of strong creator partnerships.
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Spreetail, a multi-brand seller on the platform, saw TikTok Shop sales rise 125% YoY for pools and spas, 275% for outdoor furniture, and nearly 150% for lawn and garden products.
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TikTok helped Spreetail cut delivery times from five days to two days, improving fulfillment for bulky products priced as high as $2,000 for saunas.
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An Envision Horizons study found 51% of 1,030+ consumers had bought a TikTok Shop item costing $100 or more, while brands selling expensive products are becoming more selective with affiliates.
The Data Behind Mellow
Mellow is a sleep essentials brand offering cooling bedding products such as dual-layer comforters and ergonomic pillows designed to adapt to the body and support more comfortable sleep.
Mellow: DTC Stats
Charm Growth Score: 100
Charm Success Score: 99.55
Fastest-Growing Channel: Web Traffic
Mellow was built around the idea that better sleep should feel simple, creating premium bedding that helps reduce overheating, removes the need for a duvet, and supports a more restful night.
Mellow: TikTok Shop Stats
Charm data shows Mellow's U.S. TikTok Shop data between February 2026 and July 2026.
$32.1M
Total shop sales
Their top-selling month during this time period was July 2026, when the brand generated $7.4M in sales in that month alone.
$8.9M
Sales of their top product
Their top-selling product during this time period was the Mellow Sleep MarshMellow Comforter, which has an average unit price of $84.55.
1.1B
Total shop video views
Their top video by revenue was by the creator @hannahbentley and generated $615.1K in revenue and 29.4M views.
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