J.C. Penney is expanding its home category through new and existing partnerships as it looks to...
Read MoreAfter years of minimalist makeup, beauty is shifting back toward expressive looks in 2026, driven...
Read MoreGen Alpha has moved from trend followers to active beauty consumers, pushing brands and retailers...
Read MoreBrands led by icons often gain quick traction, fueled by loyal fans, global visibility, and direct...
Early recognition gives certain brands a strong lift. Fan loyalty, cultural impact, and access to...
Early-stage hype often gives certain brands a strong lift, social influence, built-in fan loyalty,...
Founded by pop star Ariana Grande, REM Beauty has built its identity around vegan-friendly and...
When a celebrity starts a brand, they usually enter the market with attention already on their...
When a celebrity puts their name behind a brand, the runway to success is often shorter, fueled by...
Celebrity-backed brands often enjoy an initial boost, thanks to their cultural influence, loyal fan...
FCTRY LAb, a cutting-edge footwear brand co-founded by Omar Bailey and Abhi Som, has partnered with...
It all started in 2022, when Pia Mance tried her hand at selling a handful of vintage pendants....
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
Read The Report
Join the top companies around the world that are using Charm to close deals.
