The Charm Team

The Growing Trend of Gourmand Fragrances

The fragrance market has entered a period where warmth, indulgence, and sensory comfort define the...

From TikTok to Amazon: How Foodology Used TikTok to Unlock 378% YoY Growth

After Kylie Jenner’s TikTok mention, Foodology saw surging Amazon and TikTok Shop sales, proving...

The Bedding Opportunity: J.C. Penney’s Home Push Meets Fast-Growing DTC Brands

J.C. Penney is expanding its home category through new and existing partnerships as it looks to...

2016 Is Back: What TikTok Shop Sales Reveal About Makeup in 2026

After years of minimalist makeup, beauty is shifting back toward expressive looks in 2026, driven...

How Gen Alpha Is Reshaping the Beauty Industry in 2026

Gen Alpha has moved from trend followers to active beauty consumers, pushing brands and retailers...

The Winning TikTok Influencer Strategy by House of Marketers and Charm.io

Brands at NRF highlighted how TikTok Shop can unlock massive demand. Here's what you need to know...

Pacsun’s Co-Creation Platform: A New Model for Youth-Led Retail

Pacsun is expanding beyond traditional retail apps with a community-driven platform that blends...

UPS Deploys AI at Happy Returns to Stop Returns Fraud

UPS’ Happy Returns is testing AI tools to curb a growing form of returns fraud as post-holiday...

Rare Beauty Launches at Ulta in Major Retail Expansion

Rare Beauty is expanding beyond its original retail footprint with a major new partnership at Ulta...