The Charm Team

Applying the 4Cs Marketing Strategy Using TikTok Shop Data

For decades, marketers have relied on the 4Ps: Product, Price, Place, and Promotion. But as...

4 Ways Top Brands are Analyzing Retail Sales Data on TikTok Shop to Win

Analyzing retail sales data is essential for success in social commerce. It helps brands understand...

How Smart Investors Use DTC and TikTok Shop Data Insights for Better Deal Sourcing

Sourcing top DTC brands has become a high-stakes game for modern investors. As consumer discovery...

Dupe Culture on TikTok Shop: How Comparison Content Converts Intent Into Sales

Dupe culture on TikTok Shop is not just a content trend. It is a repeatable sales mechanism. When...

2025 Holiday Beauty Sales on TikTok Shop: Skincare, Body Care, and Lip Care

Beauty was the highest-grossing category on U.S. TikTok Shop in 2025. Total U.S. TikTok Shop beauty...

Food & Beverage Sales on TikTok Shop: 2025’s Top-Selling Brands & Products

In 2025, food and beverage ranked as a strong revenue driver on TikTok Shop. Drinks and snacks led...

U.S. TikTok Shop Recap 2025: Health Sales That Defined the Year

Health finished 2025 as the third top-selling category on U.S. TikTok Shop by revenue, following...

U.S. TikTok Shop Apparel Recap 2025: How Shapewear Dominates Sales

By 2025, the apparel category, including womenswear and menswear, ranked just behind beauty as the...

New DTC Swim Brand: How Chubbies Expands Beyond Men’s Shorts

Chubbies has launched a new stand-alone women’s swimwear brand, Cheekies. Here's what you need to...