By 2025, the apparel category, including womenswear and menswear, ranked just behind beauty as the second-largest revenue category in the U.S. TikTok Shop.
Over the full year, apparel performance was driven by steady demand, with shapewear sustaining sales momentum across months and securing apparel’s position as one of the platform’s most reliable revenue sources.
Key Takeaways:
- Womenswear and menswear emerged as the second-largest revenue category on U.S. TikTok Shop in 2025, positioned just behind beauty.
- Apparel sales were centered on women’s tops, women’s underwear (especially shapewear), and women’s bottoms, driving most of the platform’s apparel activity.
- Sales momentum built gradually across the year, with stronger performance in the later months.
- Shapewear consistently led both shop- and product-level performance, standing out as the most popular apparel segment on TikTok Shop.
What Defines the U.S. Apparel Market on TikTok Shop in 2025
Across the year, U.S. TikTok Shop apparel generated $2.3 billion in revenue, driven by 109 million items sold at an average unit price of $20.60.
These figures show that popular TikTok clothing brands scale through accessibility and volume rather than premium pricing. Apparel products that stay within this price range move faster and reach wider audiences, reinforcing why value-driven items dominate TikTok Shop sales.
Top Apparel Categories Generated the Most Revenue
Charm’s 2025 U.S. TikTok Shop data shows apparel revenue concentrating around a few high-performing segments rather than spreading evenly across categories. Women’s tops set the pace, with women’s underwear and women’s bottoms close behind.
Women’s Tops – $568 Million
Women’s tops generated the highest revenue largely because they appeal to the widest audience and refresh quickly with changing trends. Frequent outfit videos, styling transitions, and creator-led try-ons kept tops highly visible and easy to convert at scale.
Women’s Underwear – $430 Million
Women’s underwear performed strongly due to clear visual proof shown in creator content. Before-and-after demos, fit explanations, and influencer trust reduced hesitation and supported repeat purchasing.
Women’s Bottoms – $340 Million
Women’s bottoms benefited from haul videos and outfit pairings that positioned them as everyday essentials. Creators showcasing fit across different body types likely boosted buyer confidence and drove steady conversion.
Together, these categories show how womenswear captured the majority of apparel revenue on TikTok Shop, while menswear played a smaller supporting role in overall sales.
How Did Apparel Sales Trend Across the Year 2025
During January and February, U.S. TikTok Shop apparel sales opened slightly above $100 million per month. From March through July, revenue stabilized and steadily climbed into the $150 million to $200 million range, reflecting sustained demand rather than short-lived spikes.
Momentum accelerated from August through December, with October and November emerging as the strongest months of the year. In November alone, apparel revenue exceeded $300 million, reinforcing how TikTok clothing trends can scale quickly once products gain consistent algorithmic exposure. This late-year lift likely reflects higher promotional intensity around Black Friday and Cyber Monday, combined with heavier creator activity and deal-focused shopping behavior.
Top-Selling Apparel Shops in the U.S. TikTok Shop
Based on Charm’s full-year U.S. TikTok Shop data of 2025, a small group of apparel sellers clearly separated themselves by revenue.
Comfrt, Feelingirl, and Pacsun stood out by focusing on different product strengths: Comfrt leaned into comfort-driven essentials, Feelingirl scaled shapewear and body-contouring pieces, while Pacsun benefited from trend-led apparel that aligned with its existing retail identity.
The list shows that both legacy brands and TikTok-native sellers compete at scale. Shapewear-focused brands rank alongside established names, reshaping how top apparel brands emerge on social commerce platforms.
- Comfrt – $67.1M
- Feelingirl – $36.1M
- Pacsun – $31.8M
- HSIA – $29.8M
- Yianna – $24.5M
- Editrix – $21.5M
- Pretty Garden – $20.2M
- Chicme – $18.3M
- Katchme Chic – $18.0M
- Shapshe – $17.2M
Apparel Products that Generated the Most Sales
U.S. TikTok Shop data by Charm ranks apparel products by total revenue generated over the full year. With shapewear items leading the list, these products represent the strongest-performing SKUs that consistently drove sales across TikTok Shop in 2025.
- Yianna Shapewear with Zipper Crotch – $12.2M
- Yianna Shapewear with Detachable Shoulder Strap – $8.8M
- VRCOMFY Jelly Wireless Bra – $8.3M
Every top product falls within women’s underwear. This confirms shapewear is making waves and gaining traction on TikTok Shop.
Charm’s TikTok Shop Data for Smarter Decisions
Charm’s TikTok Shop dataset supports several key decision paths by enabling brands to identify popular TikTok clothing brands by revenue, compare performance across womenswear and menswear, benchmark average unit prices by category, and track monthly momentum tied to creator-driven exposure. This level of product and shop visibility turns raw sales activity into a clear market signal rather than surface-level engagement metrics.
Download the report and get the complete 2025 TikTok Shop Year-in-Review to see how categories, shops, and individual products performed across the full year.
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