Solid perfumes are gaining momentum as brands position them as intimate, affordable alternatives to traditional sprays and body mists. Here's what you need to know:
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Sol de Janeiro launched Jelly Perfume Balms in February at $26 each, positioning alcohol-free solid fragrance as a more intimate, skin-close scent experience rather than a room-filling spray, according to CMO Jordan Saxemard.
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The format is expanding across price tiers, with Noyz launching solids at $42 in 2025, Sidia at $48, and Viking Revolution offering solid colognes at $9.99, selling over 1 million units in 2025 and projecting 20% growth by the end of 2026.
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Solid perfume popularity is rising, reflecting growing interest driven by affordability, portability, layering rituals, and skin-care infused ingredients like jojoba oil and vitamin E.
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Fulton & Roark, an early entrant in 2013, now sells about 50,000 solid perfumes annually at $65 each, reporting 30% year-over-year growth in 2025, although spray formats introduced in 2023 have since overtaken solid sales.
Data on Brands Launching Solid Perfumes
Solid perfumes are gaining momentum as a more subtle, portable alternative to traditional body mists. Sol de Janeiro, Noyz, and Viking Revolution have expanded into the format, positioning solid fragrances as intimate, affordable options while building broader fragrance lines.
Sol de Janeiro
Sol de Janeiro makes Brazilian-inspired skin and body care focused on hydration, softness, and feel-good scent.
DTC Stats
Charm Growth Score: 90.33
Charm Success Score: 99.96
Fastest-Growing Channel: Facebook
TikTok Shop Stats
The data below represents U.S. TikTok Shop sales data for Sol de Janeiro from February 2025 through January 2026.
Total Shop Sales: $260.3K
Total Video Views: 8.3M
Top-Selling Product: Sol de Janeiro Cheirosa 67 Perfume Mist ($140K)
Noyz
NOYZ is a modern fragrance brand creating scents shaped by real, unfiltered stories. With a focus on authenticity over perfection, each fragrance is designed to feel personal, expressive, and grounded in individuality.
DTC Stats
Charm Growth Score: 88.37
Charm Success Score: 97.66
Fastest-Growing Channel: Instagram
TikTok Shop Stats
The data below represents U.S. TikTok Shop sales data for Noyz from February 2025 through January 2026.
Total Shop Sales: $129.3K
Total Video Views: 11.8M
Top-Selling Product: NOYZ Only Human Eau De Parfum ($28.8K)
Viking Revolution
Viking Revolution creates beard care and grooming essentials, including their newest solid cologne, crafted with quality ingredients for healthy growth and everyday confidence.
DTC Stats
Charm Growth Score: 67.66
Charm Success Score: 93.80
Fastest-Growing Channel: Online Resellers
TikTok Shop Stats
The data below represents U.S. TikTok Shop sales data for Viking Revolution from February 2025 through January 2026.
Total Shop Sales: $1.6M
Total Video Views: 191.6M
Top-Selling Product: Viking Revolution Solid Cologne for Men ($565K)
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