Teens are driving niche fragrance sales

Teens aged 13 to 17 are discovering and purchasing fragrance brands from lesser-known DTC websites...

Brands using one-click purchasing

One-click purchasing, pioneered by Amazon, is changing the landscape of ecommerce by streamlining...

Data behind e.l.f.'s aquisition

e.l.f. Beauty has announced its acquisition of rhode, the skincare brand founded by Hailey Bieber,...

Athletes love this brand: Kane Footwear's DTC Growth and Success

Kane Footwear is doubling down on its direct-to-consumer growth strategy, sustainability, and...

TikTok reached Amazon-scale in 2yrs

TikTok Shop is reshaping global beauty ecommerce by blending content, creators, and seamless...

Warby Parker's profit & tariff strategy

Warby Parker reported its first profitable quarter since going public, driven by revenue growth and...

Founder-led marketing: : Gen Z’s Shift Toward Authenticity

Karan Dang, co-founder of DANG, explains that Gen Z and Gen Alpha prefer founder-led marketing over...

Shopify's tariff-related features

Shopify's Q1 2025 performance highlights its consistent revenue and GMV growth streak, bolstered by...

Tariffs & TikTok Shop

Online sales grew in April as consumers aimed to get ahead of tariffs, NRF says April’s ecommerce...