Teens are driving niche fragrance sales

Teens aged 13 to 17 are discovering and purchasing fragrance brands from lesser-known DTC websites...

Brands using one-click purchasing

One-click purchasing, pioneered by Amazon, is changing the landscape of ecommerce by streamlining...

Data behind e.l.f.'s aquisition: Growth and Success Revealed

e.l.f. Beauty has announced its acquisition of rhode, the skincare brand founded by Hailey Bieber,...

Athletes love this brand: Kane Footwear's DTC Growth and Success

Kane Footwear is doubling down on its direct-to-consumer growth strategy, sustainability, and...

TikTok reached Amazon-scale in 2yrs

TikTok Shop is reshaping global beauty ecommerce by blending content, creators, and seamless...

Warby Parker's profit & tariff strategy

Warby Parker reported its first profitable quarter since going public, driven by revenue growth and...

Founder-led marketing: Gen Z’s Shift Toward Authenticity

Karan Dang, co-founder of DANG, explains that Gen Z and Gen Alpha prefer founder-led marketing over...

Shopify's tariff-related features

Shopify's Q1 2025 performance highlights its consistent revenue and GMV growth streak, bolstered by...

TikTok and QVC team up for star-studded Super Brand Day in LA

QVC is leaning into a 24/7 social commerce strategy via TikTok Shop, aiming to modernize its image,...