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Elf Beauty is entering haircare with a six-product line priced at $10 or below, using TikTok Shop...
Read MoreEarly 2026 is already separating durable DTC leaders from short-term viral breakouts, and the...
Read MoreTikTok Shop is no longer just an experimental sales channel for beauty brands. In 2025, it has...
Read MoreTikTok-viral DTC brand Skimpies is testing off-price retail with a limited-edition product drop at...
A decade later, many early DTC brands face slowing growth, leadership issues, and unsustainable...
Wix has acquired Hour One, a generative AI media company, to enhance its capabilities in AI-driven...
As rising tariffs and global trade disruptions reshape supply chains, ecommerce brands are turning...
TikTok has launched Seller Assistant, an AI tool in TikTok Shop that helps sellers optimize...
Alexis Bittar’s “Bittarverse” shows how sharp, episodic storytelling can turn TikTok laughs into...
L’Oréal has signed an agreement to acquire a majority stake in British skincare brand Medik8,...
For DTC and subscription-based brands, the checkout experience is a crucial driver of growth, not...
Direct-to-consumer swimwear brand Andie has acquired Richer Poorer, a California-based casual...
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