Pop Mart’s Viral Labubu Pushes TikTok Shop to New Heights

Pop Mart’s viral Labubu collectibles have fueled explosive growth on TikTok Shop with a...

L’Oréal Acquires Color Wow to Boost Pro Haircare Portfolio

L’Oréal Group is set to acquire high-performance haircare brand Color Wow, reinforcing its position...

How TikTok and Instagram Are Changing the Fragrance Market

Fragrance is no longer just about luxury ads and glossy magazine spreads; it's about going viral....

Meet Daydream: The First AI That Picks Out Your Clothes

Daydream, the world’s first AI fashion shopping agent, offers a personalized chat-to-shop...

Klarna Expands Reach with Google Pay Integration

Klarna, a "buy now, pay later" service for interest-free payments, integrated with Google Pay to...

Inside Calpak’s First-Ever Kids’ Collection

Calpak is expanding into the kids' category with a new collection of backpacks, lunch bags, and...

TikTok Shop Heats Up Summer Sales with Live Price Matching

TikTok Shop is strengthening its position in ecommerce and live shopping with summer deals and new...

Smart Cross-Selling Moves from Leading DTC Brands

Cross-selling boosts average order value and improves customer experience. Practical Ecommerce...

Skimpies Joins the Retail Shift: What Its TJ Maxx Launch Reveals

TikTok-viral DTC brand Skimpies is testing off-price retail with a limited-edition product drop at...