Are Athletes the New Beauty Influencers? Clinique Thinks So

Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...

How Evereden Is Partnering With Gen Alpha Creators Through Equity Deals

Beauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...

Every Man Jack Strategy: Competing in the Growing Men’s Personal Care Market

Every Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...

Scaling a Perfume Brand: Matiere Premiere CEO on Going Global

Niche fragrance brand Matiere Premiere is scaling rapidly as the luxury perfume market expands....

The New Trend in Fragrance: Can Solid Perfume Overtake Body Mist?

Solid perfumes are gaining momentum as brands position them as intimate, affordable alternatives to...

New DTC Swim Brand: How Chubbies Expands Beyond Men’s Shorts

Chubbies has launched a new stand-alone women’s swimwear brand, Cheekies. Here's what you need to...

$25 Fragrance Dupes: How Value Pricing Is Fueling #Dupe Sales on TikTok

Sally Beauty is expanding into value-driven fragrances, instant delivery, and store redesigns to...

From TikTok to Amazon: How Foodology Used TikTok to Unlock 378% YoY Growth

After Kylie Jenner’s TikTok mention, Foodology saw surging Amazon and TikTok Shop sales, proving...

The Bedding Opportunity: J.C. Penney’s Home Push Meets Fast-Growing DTC Brands

J.C. Penney is expanding its home category through new and existing partnerships as it looks to...