Amorepacific is accelerating its North American expansion by using Amazon for testing and Sephora for major retail launches. Here's what you need to know:
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K-beauty sales rose 37% to $2 billion last year, driven by TikTok popularity, with Amorepacific brands like Laneige, COSRX, Innisfree, and Sulwhasoo becoming major North American growth engines.
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Amorepacific’s North American business has nearly quadrupled in recent years; its Americas revenue grew 20% YoY in 2025 and 11.2% in Q1 2026 under North America CEO Giovanni Valentini, formerly of Unilever and L’Oréal.
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Viral ingredients, such as snail mucin and PDRN, have helped the company's brands gain traction, and the company is working to drive continued growth through brand launches, innovation, and retail partnerships.
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Sephora is a key retail partner, already carrying Laneige, Sulwhasoo, and Innisfree, while adding Hanyul and Aestura last year, and launching IOPE, a 30-year-old clinical-grade skin care brand, in March.
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Amorepacific will continue to use Amazon to test brands' readiness to be exported to the North American market, and the company will look to expand beyond skin care to introduce its hair care and makeup brands.
Data Behind Amorepacific's Top-Selling Brands on U.S. TikTok Shop
Get Charm’s DTC and TikTok Shop data to analyze top-performing brands.
COSRX
COSRX offers practical, ingredient-focused skincare products and sets designed to support everyday routines across a range of skin concerns.
DTC Stats
Charm Growth Score: 78.42
Charm Success Score: 99.13
Fastest-Growing Channel: Social Advertising
TikTok Shop Stats
The data below represents U.S. TikTok Shop sales data for COSRX from January 2026 through April 2026.
Total Revenue: $5.6M
Total Item Sold: 313.2K
Total Video Views: 354.2M
Top Product: The Peptide Collagen Hydrogel Eye Patch ($2.3M)
LANEIGE
LANEIGE offers Korean skincare and makeup centered on hydration-focused formulas designed to support healthy-looking, refreshed skin.
DTC Stats
Charm Growth Score: 83.31
Charm Success Score: 99.88
Fastest-Growing Channel: Facebook
TikTok Shop Stats
The data below represents U.S. TikTok Shop sales data for Laneige from January 2026 through April 2026.
Total Revenue: $1.2M
Total Item Sold: 46.4K
Total Video Views: 79.3M
Top Product: JuicePop Box Lip Tint ($394.0K)
ILLIYOON
ILLIYOON offers gentle, moisture-focused skincare developed for sensitive skin, with formulas designed to support comfort and a healthier-looking skin barrier.
TikTok Shop Stats
The data below represents U.S. TikTok Shop sales data for ILLIYOON from January 2026 through April 2026.
Total Revenue: $768.1K
Total Item Sold: 37.8K
Total Video Views: 53.4M
Top Product: Ceramide Ato Concentrate Cream ($380.5K)
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