TikTok's AI-powered seller assistant tool

TikTok has launched Seller Assistant, an AI tool in TikTok Shop that helps sellers optimize...

The brand turning TikTok views into sales

Alexis Bittar’s “Bittarverse” shows how sharp, episodic storytelling can turn TikTok laughs into...

L’Oréal's majority stake in Medik8

L’Oréal has signed an agreement to acquire a majority stake in British skincare brand Medik8,...

40% of churn starts here

For DTC and subscription-based brands, the checkout experience is a crucial driver of growth, not...

Andie acquires Richer Poorer

Direct-to-consumer swimwear brand Andie has acquired Richer Poorer, a California-based casual...

Tariffs create roadblocks for global shipping

A recent report by ePost Global highlights how increasing tariff regulations are significantly...

Teens are driving niche fragrance sales

Teens aged 13 to 17 are discovering and purchasing fragrance brands from lesser-known DTC websites...

Brands using one-click purchasing

One-click purchasing, pioneered by Amazon, is changing the landscape of ecommerce by streamlining...

Data behind e.l.f.'s aquisition

e.l.f. Beauty has announced its acquisition of rhode, the skincare brand founded by Hailey Bieber,...