Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...
Read MoreBeauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...
Read MoreEvery Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...
Read MoreFounded by pop star Ariana Grande, REM Beauty has built its identity around vegan-friendly and...
When a celebrity starts a brand, they usually enter the market with attention already on their...
When a celebrity puts their name behind a brand, the runway to success is often shorter, fueled by...
Celebrity-backed brands often enjoy an initial boost, thanks to their cultural influence, loyal fan...
FCTRY LAb, a cutting-edge footwear brand co-founded by Omar Bailey and Abhi Som, has partnered with...
It all started in 2022, when Pia Mance tried her hand at selling a handful of vintage pendants....
Knix, a Canadian DTC intimates brand known for its leakproof underwear, is expanding into the U.S....
PayPal has officially launched Pay With Crypto, a major step toward integrating digital...
Early last year Glow Recipe sent creators bronzing drops that went viral when the creator Aysha...
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