The Charm Team

Inside Brēz’s $25M SPV Raise for Retail and Product Growth

To fuel expansion, Brēz, the mushroom and THC-infused beverage brand, is raising money via a...

How TikTok Is Changing the Way Food and Beverage Brands Launch

TikTok is increasingly positioning itself as a digital grocer, working with food & beverage brands...

How MAS+ by Messi Is Shaping the Athlete-Founded Wellness Market

Lionel Messi’s MAS+ is more than just another celebrity brand. It reflects a growing shift in the...

Why Florence by Mills Is Still Winning the Gen Z Beauty Game

Florence by Mills isn’t just another celebrity skincare line. It’s one of the few that has...

Billie Eilish Fragrances: A Scent That Is More Than Just a Viral Hit

In a fragrance market saturated with celebrity labels, few have carved out a distinct identity...

Victoria Beckham Beauty: A Closer Look at Performance in Luxury Beauty

Victoria Beckham Beauty isn’t just a celebrity brand, it’s a calculated entry into prestige...

Rhode by Hailey Bieber: DTC & TikTok Shop Metrics

Hailey Bieber’s Rhode has quickly shifted from a celebrity-backed launch to a case study in modern...

Homecourt by Courteney Cox: DTC Performance

Homecourt, founded by actress Courteney Cox, has reimagined what home care can look like by...

Good Dye Young by Hayley Williams: DTC & TikTok Shop Sales Insights

Good Dye Young emerged in 2016 as the vision of Paramore’s Hayley Williams and hairstylist Brian...