The fragrance market has entered a period where warmth, indulgence, and sensory comfort define the most influential product movements. The rise of gourmand fragrances has reshaped consumer expectations and inspired brands to rethink how they craft scent-driven experiences.
This change is clear in the data. Charm’s TikTok Shop data show strong growth in the key notes that define the gourmand trend.
The numbers behind vanilla, caramel, and honey show that shoppers are truly drawn to these sweet, comforting profiles.
Key Takeaways
- Charm’s TikTok Shop data shows strong multi-quarter growth for products with Vanilla, Caramel, and Honey.
- Vanilla remains the dominant driver of the gourmand fragrance trend.
- Caramel and Honey are rapidly expanding with sharp revenue gains.
The Market Movement Toward Gourmand Fragrances
Gourmand fragrances have moved from niche fascination to mainstream demand. Their rise reflects several broader consumer shifts.
Beauty has become a sanctuary of comfort. Notes such as vanilla and honey evoke familiarity and emotional grounding. They align with rituals centered on wellbeing and personal indulgence.
Social platforms have accelerated the trend. TikTok creators spotlight scent routines, layering combinations, and narrative-driven fragrance content that often centers on edible notes. These moments influence perception and shape purchasing decisions at scale.
The expansion of multi-step body-care routines has deepened interest in this category. Mists, lotions, scrubs, and oils now function as components of a personal scent wardrobe. Gourmand notes thrive within these rituals, offering warmth and versatility across formats.
Across this backdrop, Charm’s TikTok Shop data captures the momentum of the gourmand category. Vanilla, Caramel, and Honey each show steady growth in both product count and revenue from early 2024 through late 2025, illustrating how these notes define the core of contemporary consumer fragrance preference.
Vanilla: The Foundation of Modern Gourmand Fragrance
Vanilla has become the signature note of this movement. It is a popular scent as vanilla feels familiar, soft, and comforting. It also layers easily with florals, musks, fruits, and ambers. These qualities make it the most adaptable ingredient in contemporary scent creation.
Charm’s TikTok Shop data from every quarter shows the scale of Vanilla’s influence.
Product Count and Revenue by Quarter
The rise is unmistakable. Product count increases more than six times over the measured period, and revenue expands from roughly $4.3M to $25.9M. This level of growth reflects a category anchored in emotional resonance, everyday wearability, and broad consumer appeal.
Vanilla has become the central structure upon which modern gourmand fragrance is built.
Caramel: The Indulgent Accent Capturing New Consumer Interest
Caramel delivers richness, depth, and an elevated form of sweetness that resonates strongly with consumers seeking a more decadent fragrance experience. Although showing slightly less volume than vanilla, caramel’s growth trajectory reflects accelerating demand.
Product Count and Revenue by Quarter
Charm’s TikTok Shop data highlights a significant revenue leap between Q3 2024 and Q3 2025, where Caramel-focused products grow more than fivefold.
Consumers seeking fragrances with presence, warmth, and sensuality are turning to caramel-driven blends. These compositions create a sense of lavishness and dimension that aligns with contemporary indulgent beauty rituals.
Honey: The Sweet Note Bridging Scent and Skincare
Honey is unique within the gourmand fragrance category because it captures both indulgence and nourishment. Consumers associate Honey with hydration, healing, and natural sweetness. This dual identity has propelled its rapid adoption across fragrance and body care.
Charm’s quarterly TikTok Shop data captures this momentum clearly.
Product Count and Revenue by Quarter
Charm’s quarterly TikTok Shop data shows the strongest surge from Q4 2024 to Q1 2025, when product availability and revenue accelerate in tandem. Honey resonates with consumers who want beauty that feels pampering, nurturing, and sensorially rich.
Its versatility, paired with its emotional appeal, positions Honey as a rising force in gourmand fragrance development.
What Charm Data Reveals About Gourmand Fragrances
The rise of gourmand fragrances is more than a fleeting preference. It represents a generational shift in how consumers think about scent. Warm, edible notes now define the sensorial landscape of modern beauty. They satisfy the desire for comfort, emotional reassurance, and multi-layered rituals that elevate daily routines.
Charm’s data validates this momentum and underscores how Vanilla, Caramel, and Honey have become essential to today’s fragrance ecosystem. As the category continues to expand, brands that understand these signals will be equipped to design products that capture emerging demand and anticipate the next evolution of gourmand scent.
Book a demo with Charm today to explore DTC and TikTok Shop data behind category growth, brand performance, and emerging demand signals that can guide your next strategic move.
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