After Kylie Jenner’s TikTok mention, Foodology saw surging Amazon and TikTok Shop sales, proving that TikTok is where product discovery ignites demand everywhere. Here's what you need to know...
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Foodology, a leading Korean inner-beauty and wellness brand, is expanding in the U.S. through TikTok’s Super Brand Day program, marking its debut as the first Korean inner-beauty brand to participate in the initiative.
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Growth accelerated after Kylie Jenner mentioned Cutting Jelly on TikTok at the start of the year, driving U.S. consumer interest in convenient, lifestyle-driven wellness products.
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The brand dominated Korea’s slimming category for four consecutive years at the country's largest health and beauty retailer Olive Young. Meanwhile, Cutting Jelly earned Amazon’s Best Seller badge in certain U.S. categories, signaling cross-market traction.
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From January to October 2025, Foodology reported approximately 378% year-over-year revenue growth and has been seeing success on TikTok Shop.
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Foodology hosted a Super Brand Day event at TikTok Shop’s New York headquarters on Jan. 17 and followed it with a nationwide promotion offering up to 73% discounts from Jan. 23 to 29, aiming to position Cutting Jelly as a lifestyle-driven cultural crossover in the U.S. wellness market.
The Data Behind Foodology
Foodology is expanding in the U.S. through TikTok Super Brand Day and viral momentum around Cutting Jelly, positioning Korean inner-beauty as a rising wellness trend. Buzz from Kylie Jenner boosted demand, strengthened Amazon traction, and accelerated rapid growth on TikTok Shop.
Foodology: TikTok Shop Stats
The data below represents U.S. TikTok Shop sales data for Foodology from June 2025 through January 2026.
Total Shop Sales: $3.1M
Total Video Views: 238.2M
Top-Selling Product: Coleology Cutting Jelly ($1.7M)
Foodology: DTC Stats
Charm Growth Score: 21.67
Charm Success Score: 19.97
Fastest-Growing Channel: Online Resellers
Foodology is a South Korean health and wellness brand focused on diet and inner-beauty products. Certified by Korea’s Ministry of Food and Drug Safety (MFDS), the brand develops supplements formulated by pharmacists and made with naturally derived ingredients, centered on weight management and metabolic support.
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