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Elf Beauty is entering haircare with a six-product line priced at $10 or below, using TikTok Shop...
Read MoreEarly 2026 is already separating durable DTC leaders from short-term viral breakouts, and the...
Read MoreTikTok Shop is no longer just an experimental sales channel for beauty brands. In 2025, it has...
Read MoreAritzia’s mobile app is emerging as a central pillar of its digital strategy as brands lose...
YSE Beauty is scaling rapidly after securing new growth capital to expand retail and ecommerce...
Skims leveraged social commerce to capture holiday shoppers on TikTok. Here's what you need to...
Mango is deepening its use of AI to strengthen quality control, standardize lab testing and improve...
LVMH Luxury Ventures has taken a minority stake in BDK Parfums, giving the fast-growing niche...
Beauty dominated TikTok Shop’s Cyber Week performance, driven by K-beauty surges, creator-led...
Brad Pitt’s Beau Domaine isn’t chasing short-term beauty trends. It’s a skincare brand built from...
Meaningful Beauty by Cindy Crawford stands as a rare example of a celebrity skincare brand that has...
Loved01, John Legend’s skincare line, is redefining accessibility in the beauty sector. Built for...
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