How Evereden Is Partnering With Gen Alpha Creators Through Equity Deals

Beauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen Alpha influencers as it expands its retail presence and strengthens its position in the youth skin care market. Here's what you need to know:

• Evereden launched the Generation E program, granting equity to three Gen Alpha creators ages 14 to 17, including Embreigh Courtlyn (15), Kaili Asa (17), and Madison Rae (14), making them among the youngest creators to receive equity in an established beauty brand.

• The creators bring major social reach to the campaign, with Courtlyn having 1.2 million Instagram followers and 5.6 million TikTok followers, Asa with 97,000 Instagram and 883,000 TikTok followers, and Rae with 187,000 Instagram and 63,000 TikTok followers.

• Evereden is expanding its retail presence by launching online at Sephora in October and rolling out to all 640 Sephora stores across the U.S. as part of the campaign.

• The brand surpassed $100 million in sales in 2024 and owns over 60% market share in key Amazon search terms such as “Kids Face Cream” and “Kids Face Wash." It is the third fastest-growing brand across categories in Sephora Canada.

• Founder and CEO Kimberley Ho is using the equity model to deepen creator involvement, with the three teens advising on product development, brand voice, and community building.

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The Data Behind Evereden

Evereden is partnering with Gen Alpha influencers by giving them equity through its Generation E campaign, deepening their role in shaping the brand. With millions of followers, these teen creators are already driving skincare conversations on TikTok, where young consumers increasingly discover beauty trends.

Evereden: TikTok Shop Stats

The data below represents U.S. TikTok Shop sales data for Evereden from September 2025 through February 2026.

Total Shop Sales: $601K
Total Video Views: 38.4M
Top-Selling Product: Happy Face Duo x Barbie | Kids Multi-Vitamin Face Wash & Face Cream ($180K)

Evereden: DTC Stats

Charm Growth Score: 92.13
Charm Success Score: 99.38
Fastest-Growing Channel: Facebook

Discover Evereden’s range of skincare and haircare designed for kids and sensitive skin, featuring dermatologist-tested formulas made to be gentle, simple, and effective for everyday routines.

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