Are Athletes the New Beauty Influencers? Clinique Thinks So

Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes, social reach, and high-performing products to connect with younger audiences. Here's what you need to know:

• Clinique launched its first-ever creator-led campaign, “Unstoppable Together,” featuring Olympic long-jumper Tara Davis-Woodhall and Paralympic sprinter Hunter Woodhall, marking the brand’s first use of athletes or creators as primary talent.

• Just as the couple is a dynamic duo, the campaign promotes a product duo, Moisture Surge Active Glow Serum and Moisture Surge 100H Hydrator, with the latter ranked as the No. 1 prestige moisturizer in the U.S. and a key driver of new customer acquisition.

• Clinique benefited from their Black Honey Almost Lipstick going viral in 2021 and aims to replicate the momentum with their Moisture Surge Active Glow Serum, which has delivered strong results and contributed to a 38% year-over-year increase in Clinique’s serum sales.

• The Woodhall couple brings significant digital influence with a combined 7.7 million followers across accounts, helping Clinique target Gen Z and millennials, who make up 49% of its audience. Clinique is also promoting the campaign with paid media across Hulu, Disney+, Netflix, TikTok, YouTube, Meta, and Pinterest.

• The strategy reflects a broader shift away from traditional beauty influencers toward athletes and wellness-focused figures, aligning with cultural trends around fitness, performance, diversity, and authenticity while expanding creator participation through influencers like Kate Bartlett (536,000 followers) and Jillian Gottlieb (531,000 followers).

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The Data Behind Clinique

Clinique: TikTok Shop Stats

Clinique: DTC Stats

Charm Growth Score: 87.79
Charm Success Score: 99.95
Fastest-Growing Channel: Facebook

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