DTC News and Insights

Kate Somerville Finds New Home Under Rare Beauty Brands

Unilever has sold premium skincare brand Kate Somerville to Rare Beauty Brands, signaling a...

Holiday Sales Strategy That Works: Insights from Real Data

What if a few optimizations could double your sales this Black Friday and Cyber Monday?

Top Beauty Brands Lead TikTok Shop in 2025: $1.4B in Sales and Counting

If there’s one category defining TikTok Shop’s explosive growth in 2025, it’s Beauty. With $1.4...

IKEA Accelerates Online Growth with Strategic Logistics Acquisition

In a major move to boost online efficiency and delivery speed, IKEA has acquired U.S.-based...

How Consumers Use AI for Smarter Holiday Shopping

While a growing number of consumers are turning to AI for holiday shopping assistance, concerns...

How TikTok Live Shopping Is Transforming U.S. Beauty Sales Strategies

TikTok Live Shopping is transforming how beauty brands sell, promote, and engage consumers. Here’s...

Social Commerce Strategy: How DTC Brands Can Win on TikTok Shop

TikTok Shop went from $0 to $70B in under three years. It is now one of the fastest-growing sales...

What Should Retailers Expect From Amazon’s 2025 Peak Pricing

Amazon Shipping is increasing its peak season fees for the 2025 holiday period. Here's what you...

From Chat to Checkout: OpenAI Turns ChatGPT Into a Shopping Tool

OpenAI has launched Instant Checkout for ChatGPT users, allowing direct in-platform purchases from...