The Charm Team

What Growing DTC Brands Want Before Peak Season

As DTC sales climb, supply chain leaders are revamping strategies to handle peak season volatility,...

The $152M Growth Fund Betting on the Next Hero Cosmetics

Aria Growth Partners is doubling down on its consumer brand investment strategy with a new $152...

Redefining Trending: Why Retailers Need a Better Way to Read TikTok

Everyone talks about what’s “trending on TikTok.” Most of it is noise.

The data behind Guava Girl Summer

In 2025, beauty brands are feasting on the Guava Girl Summer trend characterized by juicy...

Veho, GLS Expand Parcel Delivery Across the U.S.

Smaller parcel carriers are aggressively expanding to challenge the dominance of FedEx, UPS,...

What Retailers Should Know About ChatGPT Checkout

OpenAI is prototyping a native checkout feature inside ChatGPT, signaling a major shift in how...

Quince Joins Top DTC Brands with $4.5B Valuation

Despite a tough fundraising climate for direct-to-consumer brands, Quince has surged ahead. The...

GuruNanda's TikTok Success Leads to Ulta Store Launch

After peaking as TikTok Shop’s top oral-care brand, GuruNanda is now taking its momentum offline,...

How Klaviyo’s AI Is Reshaping U.S. E-Commerce in 2025

Klaviyo is revolutionizing the ecommerce SaaS space with its new AI-powered omnichannel tools....