The Charm Team

Smart Cross-Selling Moves from Leading DTC Brands

Cross-selling boosts average order value and improves customer experience. Practical Ecommerce...

Skimpies Joins the Retail Shift: What Its TJ Maxx Launch Reveals

TikTok-viral DTC brand Skimpies is testing off-price retail with a limited-edition product drop at...

Midlife Crisis in DTC: Where Millennial-Built Brands Go From Here

A decade later, many early DTC brands face slowing growth, leadership issues, and unsustainable...

Wix went all-in on AI

Wix has acquired Hour One, a generative AI media company, to enhance its capabilities in AI-driven...

LTL shipping for ecomm brands

As rising tariffs and global trade disruptions reshape supply chains, ecommerce brands are turning...

TikTok's AI-powered seller assistant tool

TikTok has launched Seller Assistant, an AI tool in TikTok Shop that helps sellers optimize...

The brand turning TikTok views into sales

Alexis Bittar’s “Bittarverse” shows how sharp, episodic storytelling can turn TikTok laughs into...

L’Oréal's majority stake in Medik8

L’Oréal has signed an agreement to acquire a majority stake in British skincare brand Medik8,...

U.S. Beauty & Health TikTok Profit Margins: What Sellers Need to Know

U.S. Beauty & Health TikTok profit margins matter more than ever. If you’re running a beauty or...