Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...
Read MoreBeauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...
Read MoreEvery Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...
Read MoreTikTok-viral DTC brand Skimpies is testing off-price retail with a limited-edition product drop at...
A decade later, many early DTC brands face slowing growth, leadership issues, and unsustainable...
Wix has acquired Hour One, a generative AI media company, to enhance its capabilities in AI-driven...
As rising tariffs and global trade disruptions reshape supply chains, ecommerce brands are turning...
TikTok has launched Seller Assistant, an AI tool in TikTok Shop that helps sellers optimize...
Alexis Bittar’s “Bittarverse” shows how sharp, episodic storytelling can turn TikTok laughs into...
L’Oréal has signed an agreement to acquire a majority stake in British skincare brand Medik8,...
U.S. Beauty & Health TikTok profit margins matter more than ever. If you’re running a beauty or...
The halo effect in sales refers to when success in one channel—like TikTok Shop—boosts performance...
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
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