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J.C. Penney is expanding its home category through new and existing partnerships as it looks to...
Read MoreAfter years of minimalist makeup, beauty is shifting back toward expressive looks in 2026, driven...
Read MoreGen Alpha has moved from trend followers to active beauty consumers, pushing brands and retailers...
Read MoreVictoria Beckham Beauty isn’t just a celebrity brand, it’s a calculated entry into prestige...
Hailey Bieber’s Rhode has quickly shifted from a celebrity-backed launch to a case study in modern...
Homecourt, founded by actress Courteney Cox, has reimagined what home care can look like by...
Good Dye Young emerged in 2016 as the vision of Paramore’s Hayley Williams and hairstylist Brian...
JVN Hair turns founder reach into repeat purchase with a clear formula: science that performs...
Well-known figures who launch brands often enter with a built-in advantage, evidently due to their...
From the start, music icons who step into retail often capture attention with ease. Their...
Brands launched by public figures often see a surge of attention in their early stages. This is...
Brands led by icons often gain quick traction, fueled by loyal fans, global visibility, and direct...
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