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J.C. Penney is expanding its home category through new and existing partnerships as it looks to...
Read MoreAfter years of minimalist makeup, beauty is shifting back toward expressive looks in 2026, driven...
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Read MorePRIME by Logan Paul & KSI is more than a social media sensation, it’s a case study in how digital...
OAM Skin, short for “On A Mission”, is Ciara’s vision of what modern skincare should look like:...
The Outset, co-founded by Scarlett Johansson, takes a refreshingly simple approach in a skincare...
Launched in 2021, About-Face Beauty isn’t your typical celebrity makeup brand. Backed by Halsey,...
Kylie Cosmetics sold lip kits and proved that a celebrity could quickly build a billion-dollar...
Sienna Naturals is reshaping how textured haircare shows up in the wellness conversation....
Lionel Messi’s MAS+ is more than just another celebrity brand. It reflects a growing shift in the...
Florence by Mills isn’t just another celebrity skincare line. It’s one of the few that has...
In a fragrance market saturated with celebrity labels, few have carved out a distinct identity...
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
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