DTC News and Insights

Brands using one-click purchasing

One-click purchasing, pioneered by Amazon, is changing the landscape of ecommerce by streamlining...

Data behind e.l.f.'s aquisition

e.l.f. Beauty has announced its acquisition of rhode, the skincare brand founded by Hailey Bieber,...

Athletes love this brand: Kane Footwear's DTC Growth and Success

Kane Footwear is doubling down on its direct-to-consumer growth strategy, sustainability, and...

TikTok reached Amazon-scale in 2yrs

TikTok Shop is reshaping global beauty ecommerce by blending content, creators, and seamless...

Warby Parker's profit & tariff strategy

Warby Parker reported its first profitable quarter since going public, driven by revenue growth and...

Founder-led marketing

Karan Dang, co-founder of DANG, explains that Gen Z and Gen Alpha prefer founder-led marketing over...

Shopify's tariff-related features

Shopify's Q1 2025 performance highlights its consistent revenue and GMV growth streak, bolstered by...

Top TikTok Brands That Maximize ROAS (Return on Ad Spend)

TikTok ROAS is the metric that tells you which brands got the most bang for their advertising buck....

TikTok Shop Ad Leaders: 10 Highest-Spending Brands

TikTok ad spend is often what separates passive sellers from aggressive market leaders. Between...