Data behind e.l.f.'s aquisition
May 29, 2025
e.l.f. Beauty has announced its acquisition of rhode, the skincare brand founded by Hailey Bieber,...
DTC News and Insights
Get news and insights on the DTC ecommerce landscape straight to your inbox.
-
- eCommerce News
Are Athletes the New Beauty Influencers? Clinique Thinks So
Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...
Read More -
- eCommerce News
How Evereden Is Partnering With Gen Alpha Creators Through Equity Deals
Beauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...
Read More -
- eCommerce News
Every Man Jack Strategy: Competing in the Growing Men’s Personal Care Market
Every Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...
Read More
Athletes love this brand: Kane Footwear's DTC Growth and Success
May 29, 2025
Kane Footwear is doubling down on its direct-to-consumer growth strategy, sustainability, and...
TikTok reached Amazon-scale in 2yrs
May 29, 2025
TikTok Shop is reshaping global beauty ecommerce by blending content, creators, and seamless...
Warby Parker's profit & tariff strategy
May 29, 2025
Warby Parker reported its first profitable quarter since going public, driven by revenue growth and...
Founder-led marketing
May 29, 2025
Karan Dang, co-founder of DANG, explains that Gen Z and Gen Alpha prefer founder-led marketing over...
Shopify's tariff-related features
May 29, 2025
Shopify's Q1 2025 performance highlights its consistent revenue and GMV growth streak, bolstered by...
Top TikTok Brands That Maximize ROAS (Return on Ad Spend)
May 23, 2025
TikTok ROAS is the metric that tells you which brands got the most bang for their advertising buck....
TikTok Shop Ad Leaders: 10 Highest-Spending Brands
May 23, 2025
TikTok ad spend is often what separates passive sellers from aggressive market leaders. Between...
TikTok Shop Revenue Leaders: 10 Highest‑Earning Brands
May 23, 2025
TikTok Shop revenue crowns the winners. The Charm data list shows which brands turned casual swipes...
The Top 15 TikTok Shops In The Beauty Industry
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
Read The Report
Get ecommerce trends and insights straight to your inbox
Let's Get Started
Join the top companies around the world that are using Charm to close deals.