Get news and insights on the DTC ecommerce landscape straight to your inbox.
Elf Beauty is entering haircare with a six-product line priced at $10 or below, using TikTok Shop...
Read MoreEarly 2026 is already separating durable DTC leaders from short-term viral breakouts, and the...
Read MoreTikTok Shop is no longer just an experimental sales channel for beauty brands. In 2025, it has...
Read MoreThe pet supplies category on TikTok Shop is no longer driven by impulse buys or novelty products....
TikTok Shop pet supplies has quietly become one of the fastest-growing commerce categories on the...
In 2025, TikTok Shop turned fragrance into one of the fastest-growing beauty categories on the...
Makeup trends on U.S. TikTok Shop did not just capture attention in 2025; they captured wallets,...
Skincare trends dominated TikTok Shop in 2025, with the subcategory generating $596M in GMV,...
When Bain released its 2026 list of insurgent brands, the conversation quickly turned to one...
TikTok health trends are now one of the most direct levers brands have for driving supplement...
Health brands are competing harder than ever for virality and sales on TikTok Shop, and the Q1 2026...
Health categories on TikTok Shop have quietly become one of the most important growth channels for...
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
Read The Report
Join the top companies around the world that are using Charm to close deals.
