Redefining Trending: Why Retailers Need a Better Way to Read TikTok
Aug 12, 2025
Everyone talks about what’s “trending on TikTok.” Most of it is noise.
DTC News and Insights
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Are Athletes the New Beauty Influencers? Clinique Thinks So
Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...
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How Evereden Is Partnering With Gen Alpha Creators Through Equity Deals
Beauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...
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Every Man Jack Strategy: Competing in the Growing Men’s Personal Care Market
Every Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...
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Retail Insights
TikTok and QVC team up for star-studded Super Brand Day in LA
May 22, 2025
QVC is leaning into a 24/7 social commerce strategy via TikTok Shop, aiming to modernize its image,...
How Retailers Can Improve Customer Engagement and Loyalty Using Charm: A Data-Driven Approach
Apr 8, 2025
Customer expectations have shifted and according to a recent study, 65% of retail decision-makers...
Understanding the Investment Due Diligence Process in Venture Capital
Mar 25, 2025
Investment due diligence is a structured evaluation process that helps investors assess risks and...
Investment Due Diligence: What You Need to Know
Mar 25, 2025
Investment due diligence is the structured approach investors use to evaluate an investment...
Your Guide to Deal Sourcing: Process, Strategies, and Tools
Mar 25, 2025
Deal sourcing is the structured approach investment firms use to discover and secure high-potential...
Product Assortment Strategy: A Guide to Smarter Inventory Decisions
Mar 7, 2025
Product assortment strategy refers to how businesses decide what products to offer, how many...
The Top 15 TikTok Shops In The Beauty Industry
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
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