DTC News and Insights
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- eCommerce News
Are Athletes the New Beauty Influencers? Clinique Thinks So
Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...
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- eCommerce News
How Evereden Is Partnering With Gen Alpha Creators Through Equity Deals
Beauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...
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- eCommerce News
Every Man Jack Strategy: Competing in the Growing Men’s Personal Care Market
Every Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...
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eCommerce News (23)
Leverage Charm for Enhanced CRM Enrichment and Lead Scoring
The world of sales and marketing is dynamic, with innovative strategies constantly emerging to help...
What You Need to Know About The Top Products on TikTok
You can now explore TikTok’s Top Products within their creative center. This feature highlights...
Ugg & Hoka’s DTC success
Deckers (the parent company of Hoka and Ugg) showed record growth this year thanks to their DTC...
Best practices for selling to Ecommerce brand owners in a recession
Service providers must be strategic about how they can close deals when selling to ecommerce brand...
DTC brands with expanded product offerings
DTC brands are expanding their product assortments as a way of providing more options and...
DTC brands with buy now, pay later tech
Buy now, pay later services are becoming increasingly popular this holiday shopping season.
DTC Brands Marketing Subscription Services
Many DTC companies are looking to appeal to cost-conscious customers by offering “subscribe and...
The Value of TikTok for DTC Brands
According to AdAge, TikTok is the most valuable platform for DTC Brands. Use Charm.io to prospect...
The Top 15 TikTok Shops In The Beauty Industry
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
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