DTC News and Insights

TikTok Fashion Trends: Top-Selling Fashion Products

TikTok fashion trends have changed the way people discover and buy clothes. Instead of waiting for...

How Amorepacific’s Top Brands Are Taking Over U.S. TikTok Shop

Amorepacific is accelerating its North American expansion by using Amazon for testing and Sephora...

TikTok Shop Is Winning Over Major Brands: Top Brands to Watch

TikTok Shop is gaining credibility with major brands as its social commerce share and sales volume...

Three Shoe Brands Turn TikTok Shop Buzz Into Nearly $100M Sales

TikTok Shop’s U.S. footwear sales were led by Crocs, Hey Dude, and QVC, which together generated...

How Affiliates Drove $1M for Portland Leather Goods

Portland Leather Goods used an aggressive affiliate push on TikTok Shop to turn a quiet launch into...

Charm x Similarweb: How Better Traffic Data Powers More Accurate Brand Scoring

In ecommerce, small data inaccuracies lead to large decision mistakes.

How TikTok Saved Behave and Helped Launch It at Target

Behave used TikTok Shop as a last-chance growth engine, turning near-bankruptcy into viral sales...

How Sol de Janeiro Is Rethinking Influence in a Fragmented Social Landscape

Sol de Janeiro’s social playbook shows how beauty brands are adapting to a fragmented content...

How Social Momentum Is Shaping Haircare on TikTok Shop

Dry shampoo brand, Batiste moved unusually fast to turn a creator’s viral TikTok into a...