What Is B2B Sales? Definition, Examples, And More
Feb 5, 2025
B2B (business-to-business) sales refers to transactions between companies rather than individual...
DTC News and Insights
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The Bedding Opportunity: J.C. Penney’s Home Push Meets Fast-Growing DTC Brands
J.C. Penney is expanding its home category through new and existing partnerships as it looks to...
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2016 Is Back: What TikTok Shop Sales Reveal About Makeup in 2026
After years of minimalist makeup, beauty is shifting back toward expressive looks in 2026, driven...
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How Gen Alpha Is Reshaping the Beauty Industry in 2026
Gen Alpha has moved from trend followers to active beauty consumers, pushing brands and retailers...
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What is Data-Driven Marketing?
Feb 5, 2025
Data-driven marketing is the practice of using data to inform and refine marketing strategies.
What is Lead Enrichment?
Jan 29, 2025
Lead enrichment is the process of enhancing your lead data with additional, relevant information.
What is B2B Data Enrichment?
Jan 29, 2025
B2B data enrichment involves enhancing raw or incomplete business data by supplementing it with...
Holiday shopping on TikTok Shop
Jan 24, 2025
Gen Zers are turning to social media to do their holiday shopping. Here's what you need to know...
The Top 15 TikTok Shops In The Beauty Industry
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
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