DTC News and Insights

40% of churn starts here

For DTC and subscription-based brands, the checkout experience is a crucial driver of growth, not...

Andie acquires Richer Poorer

Direct-to-consumer swimwear brand Andie has acquired Richer Poorer, a California-based casual...

Tariffs create roadblocks for global shipping

A recent report by ePost Global highlights how increasing tariff regulations are significantly...

Teens are driving niche fragrance sales

Teens aged 13 to 17 are discovering and purchasing fragrance brands from lesser-known DTC websites...

Top TikTok Content: How Demonstrations and Clarity Drive Sales

There’s no single formula for going viral on TikTok—but when it comes to top TikTok content that...

Top TikTok Channels by Category: What Product Content Dominates U.S. Sales

When it comes to top TikTok channels driving category sales, one format leads across nearly every...

How Pre-Recorded Videos Are Dominating U.S. TikTok Product Sales

TikTok shop product sales in the U.S. are being powered by one clear leader—pre-recorded video...

Top Categories on TikTok Shop: Beauty Dominates with $1.8B in U.S. GMV

When it comes to top categories on TikTok shop, beauty leads the charge by a wide margin. In the...

U.S. TikTok Growth: Surging Sales, Expanding Shops, and No Signs of Slowing Down

TikTok growth is exploding in the U.S., and the numbers speak for themselves. Since the TikTok Shop...