The New Role of 3PLs in a Tariff-Driven Supply Chain
Jul 11, 2025
As tariff rules shift, 3PL providers are now expected to do more than fulfill orders; they’re...
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Are Athletes the New Beauty Influencers? Clinique Thinks So
Clinique is shifting its marketing strategy with a creator-led campaign that leverages athletes,...
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How Evereden Is Partnering With Gen Alpha Creators Through Equity Deals
Beauty brand Evereden is experimenting with a new creator partnership model by giving equity to Gen...
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Every Man Jack Strategy: Competing in the Growing Men’s Personal Care Market
Every Man Jack is planning a major 2026 refresh to stand out in the rapidly growing and competitive...
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Pop Mart’s Viral Labubu Pushes TikTok Shop to New Heights
Jul 11, 2025
Pop Mart’s viral Labubu collectibles have fueled explosive growth on TikTok Shop with a...
L’Oréal Acquires Color Wow to Boost Pro Haircare Portfolio
Jul 3, 2025
L’Oréal Group is set to acquire high-performance haircare brand Color Wow, reinforcing its position...
How TikTok and Instagram Are Changing the Fragrance Market
Jul 3, 2025
Fragrance is no longer just about luxury ads and glossy magazine spreads; it's about going viral....
Meet Daydream: The First AI That Picks Out Your Clothes
Jul 3, 2025
Daydream, the world’s first AI fashion shopping agent, offers a personalized chat-to-shop...
Klarna Expands Reach with Google Pay Integration
Jun 27, 2025
Klarna, a "buy now, pay later" service for interest-free payments, integrated with Google Pay to...
Inside Calpak’s First-Ever Kids’ Collection
Jun 27, 2025
Calpak is expanding into the kids' category with a new collection of backpacks, lunch bags, and...
TikTok Shop Heats Up Summer Sales with Live Price Matching
Jun 26, 2025
TikTok Shop is strengthening its position in ecommerce and live shopping with summer deals and new...
Smart Cross-Selling Moves from Leading DTC Brands
Jun 26, 2025
Cross-selling boosts average order value and improves customer experience. Practical Ecommerce...
The Top 15 TikTok Shops In The Beauty Industry
Get an in-depth analysis of the top beauty TikTok shops by revenue generated.
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