The Charm Team

TikTok Famous Brands: Top U.S. Beauty Shops by Sales

The newest Charm data shows that TikTok famous brands are continuing to dominate beauty sales. This...

Top Content Creators on TikTok Are Powering the Future of Social Commerce

The rise of top content creators on TikTok is changing how products are discovered and sold. In a...

40% of churn starts here

For DTC and subscription-based brands, the checkout experience is a crucial driver of growth, not...

Andie acquires Richer Poorer

Direct-to-consumer swimwear brand Andie has acquired Richer Poorer, a California-based casual...

Tariffs create roadblocks for global shipping

A recent report by ePost Global highlights how increasing tariff regulations are significantly...

Teens are driving niche fragrance sales

Teens aged 13 to 17 are discovering and purchasing fragrance brands from lesser-known DTC websites...

Top TikTok Content: How Demonstrations and Clarity Drive Sales

There’s no single formula for going viral on TikTok—but when it comes to top TikTok content that...

Top TikTok Channels by Category: What Product Content Dominates U.S. Sales

When it comes to top TikTok channels driving category sales, one format leads across nearly every...

How Pre-Recorded Videos Are Dominating U.S. TikTok Product Sales

TikTok shop product sales in the U.S. are being powered by one clear leader—pre-recorded video...