The Charm Team

Redefining Trending: Why Retailers Need a Better Way to Read TikTok

Everyone talks about what’s “trending on TikTok.” Most of it is noise.

The data behind Guava Girl Summer

In 2025, beauty brands are feasting on the Guava Girl Summer trend characterized by juicy...

Veho, GLS Expand Parcel Delivery Across the U.S.

Smaller parcel carriers are aggressively expanding to challenge the dominance of FedEx, UPS,...

What Retailers Should Know About ChatGPT Checkout

OpenAI is prototyping a native checkout feature inside ChatGPT, signaling a major shift in how...

Quince Joins Top DTC Brands with $4.5B Valuation

Despite a tough fundraising climate for direct-to-consumer brands, Quince has surged ahead. The...

GuruNanda's TikTok Success Leads to Ulta Store Launch

After peaking as TikTok Shop’s top oral-care brand, GuruNanda is now taking its momentum offline,...

How Klaviyo’s AI Is Reshaping U.S. E-Commerce in 2025

Klaviyo is revolutionizing the ecommerce SaaS space with its new AI-powered omnichannel tools....

How U.S. Tariffs Are Reshaping Brand Strategies

With U.S. trade policies shifting, brands are rethinking how they operate. Some are stocking up on...

Crocs’ Growth Story: Terence Reilly on Building Two Big Brands

With economic pressures and trade volatility reshaping retail, Crocs Inc.'s new chief brand...