Consumers are growing more comfortable making expensive purchases on TikTok Shop, buying everything from LED face masks to above-ground pools. Here's what you need to know:
TikTok Shop is increasingly gaining consumer trust and moving beyond a platform for impulse purchases. The launch of bigger brands on TikTok Shop, including Skims and Pacsun, has also added credibility to the marketplace.
In the year since launching on TikTok Shop, Mellow Sleep earned 50,000+ reviews from organic creators and 20,000+ five-star customer reviews, with its $50 pillow and $85+ comforter leading their categories.
One Mellow Sleep creator grew monthly GMV from $80,000 to $1.5 million in 10 months, showing the sales potential of strong creator partnerships.
Spreetail, a multi-brand seller on the platform, saw TikTok Shop sales rise 125% YoY for pools and spas, 275% for outdoor furniture, and nearly 150% for lawn and garden products.
TikTok helped Spreetail cut delivery times from five days to two days, improving fulfillment for bulky products priced as high as $2,000 for saunas.
An Envision Horizons study found 51% of 1,030+ consumers had bought a TikTok Shop item costing $100 or more, while brands selling expensive products are becoming more selective with affiliates.
Mellow is a sleep essentials brand offering cooling bedding products such as dual-layer comforters and ergonomic pillows designed to adapt to the body and support more comfortable sleep.
Charm Growth Score: 100
Charm Success Score: 99.55
Fastest-Growing Channel: Web Traffic
Mellow was built around the idea that better sleep should feel simple, creating premium bedding that helps reduce overheating, removes the need for a duvet, and supports a more restful night.
Charm data shows Mellow's U.S. TikTok Shop data between February 2026 and July 2026.
$32.1M
Total shop sales
Their top-selling month during this time period was July 2026, when the brand generated $7.4M in sales in that month alone.
$8.9M
Sales of their top product
Their top-selling product during this time period was the Mellow Sleep MarshMellow Comforter, which has an average unit price of $84.55.
1.1B
Total shop video views
Their top video by revenue was by the creator @hannahbentley and generated $615.1K in revenue and 29.4M views.
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