Shapermint is growing TikTok Shop sales by targeting women ages 35–65 through relatable creators and product demonstrations. Here’s what you need to know:
Shapermint scaled to $1.5 million in TikTok Shop sales in the first four months of the year. Month-over-month sales growth peaked at 515%, putting annual TikTok Shop sales on track to reach $10 million.
The brand works with over 5,000 active affiliate creators, with over 60% being over 35, matching its core customer demographic.
Creators have produced over 20,000 videos since January, including more than 5,000 in the last 30 days. Successful videos show how products fit and stay in place during everyday activities.
Shapermint shares weekly creative briefs and successful content examples through Discord to guide creators. One creator brought in more than $31,900 in sales thorugh the program.
Brand director Gabrielle Richards said Shapermint is increasing its TikTok Shop investment, aiming to reach a $4 million monthly sales run rate by year-end.
Shapermint focuses on comfortable, affordable shaping essentials designed to help women feel supported and confident in their everyday wear.
Charm Growth Score: 86.8
Charm Success Score: 99.83
Fastest-Growing Channel: TikTok (+14.7K Followers from last month)
Shapermint is a shaping essentials brand offering bras, shapewear, underwear, and leggings that combine everyday comfort and support for women of different sizes and shapes.
Charm data shows Shapermint's U.S. TikTok Shop data between April 2026 and September 2026.
$6.2M
Total shop sales
Their top-selling month during this time period was June 2026, when the brand generated $1.4M in sales in that month alone.
$3.6M
Sales of their top product
Their top-selling product during this time period was the Shapermint Truekind Convertible Strapless Bandeau Bra.
174.7M
Total shop video views
Their top video by revenue was published by the creator @auntiechrissy55 and generated $255.6K in revenue and 5.8M views.
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